National Beauty - The History

The new National Beauty Distribution facility in Blarney, Co. Cork.

The new National Beauty Distribution facility in Blarney, Co. Cork.


It all started when…

Co-founders, Will and Kieran met as contestants on The Apprentice in 2010. They got on so well that in 2011 they started a business selling a couple of products into salons and pharmacies. Things moved quickly and soon they found themselves thriving within the industry! From there, they convinced Kieran's father to give them a corner of his warehouse, and this allowed them to launch KEVIN.MURPHY Ireland.

In 2016 they built a 1,500sq ft warehouse which they very quickly outgrew. This brings to them to today, 7 years after launching they moved to a new 10,000sq ft facility in Blarney Business Park in Cork. This is the first time that all office and warehouse staff will work from the same place, so it is all very exciting.

Since launching KEVIN.MURPHY, National Beauty has launched more than 18 additional well known brands, and have no plans in slowing operations. Will and Kieran currently employ 12 members of staff throughout the country and with continued success this number is set to continue year on year. 

The success of National Beauty  would not have been possible without our amazing customers - every single one from the biggest pharmacy chains and salons to anyone who has ever bought a product distributed by us.

Thank you for your continued support and here's to the next 7 years! Check out our warehouse transformation pictures below.