What we do...

National Beauty are the leading importer and wholesaler of products to the beauty and cosmetics industry in Ireland. We are dedicated to providing quality sales and marketing expertise to all our partners.

We are focused on establishing an in-depth understanding of the products we source as well as the effective marketing of all brands we represent. Combine this with the significant level of stock that we carry at all times and you can be guaranteed that National Beauty is the missing link that you have been looking for.

How far we have come...

Established in 2011 the company now employs more than 15 staff; sales reps and educators on the road, admin and marketing in the office and a couple of guys in our ever expanding warehouse. Our dedicated PR and Marketing team work closely with all partners and stockists, providing assistance whenever and wherever is needed. 

We also have dedicated educators for each of our brands. They are on hand for in-salon training to ensure you get all the know-how on our products. Our educators are also available for refresher courses too, so don't stress if you don't remember it all the first time.


Influencing the influencers...

We work closely with the top beauty journalists in the country. This allows us to generate significant interest in new brands and the products we acquire through a combination of print, online and social media coverage. This coverage helps to generate leads for new retailers as well as significant nationwide sales both online and in stores.

We maintain personal relationships with some of Ireland's leading bloggers and influencers across a variety of industries including Fashion, Beauty, Lifestyle and Fitness. It is no secret that todays market growth within most industries is heavily influenced by current top social media influencers. We also know how important it is to incorporate social media into your marketing strategy - so let us do the work and together we can reap the rewards.


What we plan to do...

Naturally like most companies we have big plans to expand over the coming years. In order to achieve this we are;

  • always a step ahead - engaging in the distribution of additional brands, especially those that are not yet on the Irish market.
  • sourcing more dedicated salons and pharmacies to stock our brands - offering them access to our PR, marketing and education facilities.
  • continuing to grow our influencer community - giving brands the opportunity to meet and work with some of Ireland's leading social media influencers.