Living Proof
We have haircare down to a science.
In 2005, an unlikely combination of biotech scientists from MIT and renowned hair stylists came together in Cambridge, Massachusetts to pioneer a first-of-its-kind hair care philosophy based in science. Their purpose? To solve the world’s toughest beauty challenges.
Our mission is to create inventive solutions designed to solve real-world hair problems - never to conceal them. While our passion for incredible hair comes to life in the lab, it is sustained by the results we see not simply in brilliant, healthy hair - but in our customers.
120 global patents, 450+ formulas, 44 products, and 200+ awards later, we continue to put research at the forefront of our formulations.
We are the science.
You are the Living Proof.
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